{"title":"Up To 60% Off Baby Boys","description":"\u003cp\u003eShop our \u003cstrong data-start=\"168\" data-end=\"202\"\u003eBaby Boys Sale Clothing Collection\u003c\/strong\u003e, now \u003cstrong data-start=\"208\" data-end=\"219\"\u003eUp To 60% Off\u003c\/strong\u003e in our \u003cstrong data-start=\"227\" data-end=\"246\"\u003eBig Winter Sale\u003c\/strong\u003e. Discover beautifully designed baby boy outfits, including all in ones, rompers, sets and cosy winter essentials. Made for comfort, quality and style, our baby boys clothing is perfect for everyday wear or special occasions. Enjoy huge savings on adorable baby boy fashion while stocks last.\u003c\/p\u003e","products":[{"product_id":"griffin-baby-boy-knit-bobble-hat-with-ear-flaps-navy","title":"Griffin Navy Baby Bobble Hat with Ear Flaps","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\nA fabulous knitted helmet-shaped hat with ear flaps and small pompoms trimming the ends of the ties below each ear. The main feature is the fun, over-size pompom on the top!\u003cbr\u003e\u003cbr\u003e\n","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001083498635,"sku":"4713NV\/00G56","price":9.0,"currency_code":"GBP","in_stock":true},{"title":"6 Months 68cm","offer_id":34001083531403,"sku":"4713NV\/00G68","price":9.0,"currency_code":"GBP","in_stock":true},{"title":"12 Months 76cm","offer_id":34001083564171,"sku":"4713NV\/00G76","price":9.0,"currency_code":"GBP","in_stock":true},{"title":"23 Months 88cm","offer_id":34001083596939,"sku":"4713NV\/00G88","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4713nv-a_5.jpg?v=1764073803"},{"product_id":"fuzzy-bobble-hat-navy","title":"Fuzzy Navy Baby Bobble Hat","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\nA true favourite and a 'must have' for chilly winter days - this bobble hat has a turn-back rib and cable knit feature. 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The hat, which will complement any boy's Emile et Rose garment, carries our embroidered signature logo in white on the front.\u003c\/p\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001088151691,"sku":"4635PB\/00G56","price":3.5,"currency_code":"GBP","in_stock":false},{"title":"6 Months 68cm","offer_id":34001088184459,"sku":"4635PB\/00G68","price":3.5,"currency_code":"GBP","in_stock":false},{"title":"12 Months 76cm","offer_id":34001088217227,"sku":"4635PB\/00G76","price":3.5,"currency_code":"GBP","in_stock":false},{"title":"23 Months 88cm","offer_id":34001088249995,"sku":"4635PB\/00G88","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4635pb-a.jpg?v=1725619409"},{"product_id":"bradley-baker-boy-cap-grey","title":"Baby Boys Grey Baker Boy Hat","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cp\u003eA characterful baby Baker Boy cap in grey woven mini rib, this cute baby hat makes little ones look extra smart for those all-important special occasions, or just to be the talk of the town. The hat, which will complement any boy's Emile et Rose garment, carries our embroidered signature logo in white on the front.\u003c\/p\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001088479371,"sku":"4635GR\/00G56","price":3.5,"currency_code":"GBP","in_stock":false},{"title":"6 Months 68cm","offer_id":34001088512139,"sku":"4635GR\/00G68","price":3.5,"currency_code":"GBP","in_stock":false},{"title":"12 Months 76cm","offer_id":34001088544907,"sku":"4635GR\/00G76","price":3.5,"currency_code":"GBP","in_stock":true},{"title":"23 Months 88cm","offer_id":34001088577675,"sku":"4635GR\/00G88","price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4635gr-a_1.jpg?v=1626192587"},{"product_id":"aspen-jersey-suncap-with-detachable-flap-pale-blue","title":"Aspen Blue Baby Boys Sun Cap with Detachable Flap","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cp\u003eThis little cap is perfect for sunny days. It is all in soft blue cotton, lined in white, and with a detachable sun flap to protect baby's neck. The cap, which will match perfectly any blue Emile et Rose garment, carries our embroidered signature logo.\u003cbr\u003e\u003cbr\u003eFiner Details:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCo-ordinates with any blue outfit\u003c\/li\u003e\n\u003cli\u003eDetachable sun flap\u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001096278155,"sku":"4632PB\/00G56","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"6 Months 68cm","offer_id":34001096310923,"sku":"4632PB\/00G68","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"12 Months 76cm","offer_id":34001096343691,"sku":"4632PB\/00G76","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"23 Months 88cm","offer_id":34001096376459,"sku":"4632PB\/00G88","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4732pb-a.jpg?v=1748788174"},{"product_id":"curtis-microfibre-quilted-jacket-with-hood-pale-blue","title":"Curtis Blue Quilted Jacket with Hood","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cp\u003ePerfect for spring and cooler summer days, this is a highly practical jacket for your baby boy. In pale blue soft microfibre, the Curtis Jacket has two pockets and is embroidered to give a quilt effect. The collar, binding and cuffs are trimmed with blue mini rib fabric. There is a full front button opening and the hood is fully detachable. 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There is also a detachable sun flap to protect baby's neck. The cap, which will match perfectly any Emile et Rose garment, carries our embroidered signature logo.\u003cbr\u003e\u003cbr\u003eFiner Details:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCo-ordinates with any outfit\u003c\/li\u003e\n\u003cli\u003eDetachable sun flap\u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001097523339,"sku":"4653NV\/00G56","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"6 Months 68cm","offer_id":34001097556107,"sku":"4653NV\/00G68","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12 Months 76cm","offer_id":34001097588875,"sku":"4653NV\/00G76","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"23 Months 88cm","offer_id":34001097621643,"sku":"4653NV\/00G88","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4653nv-a_9.jpg?v=1747157455"},{"product_id":"aspen-cotton-suncap-with-detachable-flap-white","title":"Aspen White Unisex Baby Sun Cap","description":"\u003cp\u003eKeep baby's neck protected from the sun with this perfect little cap. All in soft white cotton, lined in white, and with a detachable sun flap, the cap will match perfectly with any Emile et Rose garment. It also features our embroidered signature logo.\u003c\/p\u003e\n\u003cp\u003eWorn here with our Devon romper.\u003cbr\u003e\u003cbr\u003eFiner Details:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCo-ordinates with any outfit\u003c\/li\u003e\n\u003cli\u003eDetachable sun flap\u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001099653259,"sku":"4632WH\/00G56","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"6 Months 68cm","offer_id":34001099686027,"sku":"4632WH\/00G68","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12 Months 76cm","offer_id":34001099718795,"sku":"4632WH\/00G76","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"23 Months 88cm","offer_id":34001099751563,"sku":"4632WH\/00G88","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4732wh-a.jpg?v=1760709863"},{"product_id":"garfield-fishermans-hat-navy","title":"Baby Boys Navy Bucket Sun Hat","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cp\u003eKeep baby cool with this very practical bucket sun hat with a neat brim and an adjustable chin strap, secured with soft velcro. Made in a smart navy woven fabric, with an embroidered logo, it is lined in cool jersey cotton. This Fishermans baby boys hat will complete any navy Emile et Rose garment.\u003cbr\u003e\u003cbr\u003eFiner Details:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCo-ordinates with any outfit\u003c\/li\u003e\n\u003cli\u003eNeat brim and Velcro chin strap\u003c\/li\u003e\n\u003cli\u003eEmbroidered Logo\u003c\/li\u003e\n\u003cli\u003e100% Cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001099980939,"sku":"4753NV\/00G56","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"6 Months 68cm","offer_id":34001100013707,"sku":"4753NV\/00G68","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"12 Months 76cm","offer_id":34001100046475,"sku":"4753NV\/00G76","price":5.5,"currency_code":"GBP","in_stock":false},{"title":"23 Months 88cm","offer_id":34001100079243,"sku":"4753NV\/00G88","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4753nv-a.jpg?v=1764156201"},{"product_id":"fuzzy-grey-baby-bobble-hat","title":"Fuzzy Grey Baby Bobble Hat","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\nA true favourite and a \"must have\" for chilly winter days - this bobble hat has a turn-back rib and cable knit feature. The hat is a perfect match for all grey Emile et Rose garments.\u003cbr\u003e\u003cbr\u003e\n","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001113415819,"sku":"4658GR\/00G56","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"6 Months 68cm","offer_id":34001113448587,"sku":"4658GR\/00G68","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"12 Months 76cm","offer_id":34001113481355,"sku":"4658GR\/00G76","price":5.5,"currency_code":"GBP","in_stock":true},{"title":"23 Months 88cm","offer_id":34001113514123,"sku":"4658GR\/00G88","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4658gr-a_1.jpg?v=1763989977"},{"product_id":"nelson-boys-pramsuit-with-mitts-booties","title":"Nelson Boys Pramsuit with Mitts \u0026 Booties","description":"\u003ch5\u003eDetails\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003eCosy, practical for chilly winter months is this baby boy’s pramsuit, a classic Emile et Rose piece. Designed to keep baby warm this winter the pramsuit comes with co-ordinating detachable mittens and bootees and a fully concealed zip opening. The pramsuit is fully padded and has soft jersey lining. This piece includes smart styling of horizontal stitch quilted effect – very smart!\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePlease note: Booties are only available with pramsuits up to a size 12 months.\u003cbr\u003e\u003cbr\u003eFiner Details:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull front concealed zip opening for easy dressing\u003c\/li\u003e\n\u003cli\u003eDetachable mittens and bootees\u003c\/li\u003e\n\u003cli\u003eEmbroidered Emile Et Rose Logo on bootees\u003c\/li\u003e\n\u003cli\u003eHorizontal stitch quilted effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\u003cbr\u003e\u003c\/h5\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001134354571,"sku":"1806PB\/00G56","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"3 Months 62cm","offer_id":34001134387339,"sku":"1806PB\/00G62","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"6 Months 68cm","offer_id":34001134420107,"sku":"1806PB\/00G68","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"9 Months 71cm","offer_id":34001134452875,"sku":"1806PB\/00G71","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"12 Months 76cm","offer_id":34001134485643,"sku":"1806PB\/00G76","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"18 Months 83cm","offer_id":34001134518411,"sku":"1806PB\/00G83","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/1806PB-Nelson_1.jpg?v=1740496691"},{"product_id":"novel-baby-boys-blue-velour-pull-on-hat","title":"Novel Baby Boys Blue Velour Pull On Hat","description":"\u003ch5\u003eDetails\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cp\u003eKeep baby warm with this simple and luxurious pull on hat in pale blue velour which is turned up at the hem. The hat will match perfectly with any Emile et Rose garment and carries our embroidered signature logo.\u003cbr\u003e\u003cbr\u003eFiner details:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft cotton\u003c\/li\u003e\n\u003cli\u003eEmbroidered logo\u003c\/li\u003e\n\u003cli\u003eMatching accessory\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Emile et Rose","offers":[{"title":"1 Month 56cm","offer_id":34001135992971,"sku":"4756PB\/00G56","price":4.0,"currency_code":"GBP","in_stock":false},{"title":"3 Months 62cm","offer_id":34001136025739,"sku":"4756PB\/00G62","price":4.0,"currency_code":"GBP","in_stock":false},{"title":"9 Months 71cm","offer_id":34001136058507,"sku":"4756PB\/00G71","price":4.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0332\/0332\/3019\/products\/4756PBNovel_2.jpg?v=1667575914"},{"product_id":"novel-white-unisex-baby-velour-pull-on-hat","title":"Novel White Unisex Baby Velour Pull On Hat","description":"\u003ch5\u003eDetails\u003c\/h5\u003e\n\u003cp\u003eKeep baby warm with this simple but luxurious pull on hat in white velour which is turned up at the hem. 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